You can create very informative and unique content, but without right and productive SEO strategy your effort counts for nothing. SEO in simple words is optimizing your posts, blogs or websites to rank on the first page of Search Engine Result Pages (SERP’s). When people submit specific query to any search engine, search engines show most relevant content. Ever wondered how it happened? Well the answer is SEO. Search engine crawlers crawl entire web and bring the most relevant information and show on pages in sequential form. The post, blog or website having the most relevant information is ranked on top. Again, how does the crawler know the page contains needed information, the tips explained down will answer all your questions:
Content:
When it comes to optimizing any page or website, content is on top. It is the most crucial optimization factor in SEO. Your content should focus on particular niche and keywords but at the same time should be relevant and informative. Using too many keywords is also strictly prohibited as Google and other search engines penalize sites using keyword stuffed content on their websites. Above all you should write content for humans not for crawlers. Search and determine what content readers are looking for on the web and write quality and unique content that no other website has. It is also important to remain relevant to your blog or website niche.
Optimize posts:
If you are blogger and using any kind of CMS (most people use WordPress) standard SEO tricks will work fine but you have extra edge over other websites. While writing blog posts optimize your posts or content by targeting keywords in the most important areas of your content. The most important and fruitful locations to use keywords are post title, heading, subheadings, and last but not the least anchor text links. Make sure you do not over do it, remain in a specific proportion.
Internal linking:
This is a step where most of the beginners lack but it is very important. Linking all your pages and specially related posts and pages is crucial from SEO point of view. Make sure to link most important pages of your website or blog from homepage. This practice not only makes readers stay more on your website but also helps crawlers explore other and relevant pages on your site. While linking to other posts from content be sure to use keyword rich anchor text.
Backlinking:
All above were on-page optimization tips and backlinking is an off-page optimization tip. When, another website or blog links to any page of your site, Google and other major search engines consider it a vote of confidence to your site. This increases the trust rank for Google, a site having most relevant and quality backlinks will easily make on top of SERP’s. But buying backlinks or spamming is strictly prohibited and any black hat practice may get your site banned.
